Vegan Wines in Supermarkets: Supermarkets are excellent at marketing themselves and their products. The question is, how much of the supermarket wine is suitable for vegans to drink?
Most of the supermarkets seem to claim a good selection of vegan wines on their shelves. We think that once you know where to look it might be obvious enough. Some supermarkets say that their own label wines state whether they are suitable for vegans and vegetarians. With own label wines only forming a small proportion of the wines they sell it is not as helpful as it sounds. Vegan friends tell us that supermarkets will supply lists of vegan wines, on request – is that really good enough?
At Vegan Wines we have checked out random samples from each supermarkets’ websites for Vegan Wines in Supermarkets. Our conclusion is that they do not make it as easy as it should be for vegans. Those supermarkets with a reasonable proportion of vegan wines make it difficult to find them. Others just seem to have a tiny number identified as vegan.
2014 update: The survey was undertaken in July 2012 and will be repeating the survey of vegan wines in supermarkets soon. We hope things have improved since then. From a very rough look at some of the online offerings we are not convinced. This comment is based on a random look: we will be undertaking a more detailed review soon.
We can only say: buy your vegan wine from a specialist – easy for us to say and made easier when we review supermarket websites!
When we update the survey we will also review how Lidl and Aldi are serving vegans online. Hopefully doing better than any of the above.